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Social media plays a pivotal role in company reputation management, serving as a direct channel for engagement with customers and stakeholders. It allows for timely responses to feedback, proactive crisis management, and building a positive brand image. For more insights on enhancing your company's tech practices, check out this article: [What is the Difference Between CI/CD and DevOps?](https://devcom.com/tech-blog/what-is-th … nd-devops/)