Link: On Mobile Game Monetization

Great article on TouchArcade delving into some of the results of the recent 2015 Swrve Monetization Report delving into the finances of free-to-play games, and how these finances have changed.

The whole article (and linked report) are worth reading. The most important thing to take away from this report is that for free-to-play game developers, the most important people to target are not those who spend a few bucks on the game every now and then, but rather on the (relatively minuscule) number of people who spend hundreds of dollars. As this discrepancy grows, expect free-to-play game makers to tailor more and more of the design of their games towards collecting more money from fewer targets.