Link: ‘Tim Cook Leads Different’

Excellent profile from Fortune on Apple CEO Tim Cook.

When Tim Cook took over Apple, I assumed he would have a tough road ahead of him. I assumed that no matter how well he lead Apple, he’d never be able to escape going down in history as “the guy who took over from Steve”.

I no longer believe this is true. In the few years Tim has been leading Apple, he’s presided over the single greatest period of growth and rapid iteration in the company’s history. The world is taking notice of it.