1. Headlines
Hook Fast: Use curiosity, urgency, or a clear benefit (e.g., "5 Secrets to Double Your ROI").

Match User Intent: Align with search queries or audience pain points.

Keep It Short: Under 10 words for scannability.

2. Images
Authentic > Stock: Use real-life visuals (e.g., candid shots vs. generic office pics).

Emotion-Driven: Faces, contrast, and vibrant colors grab attention.

Relevance: Image should mirror the headline’s promise (e.g., a fitness ad shows results).

3. CTAs
Action-Oriented: Use verbs like "Discover," "Start Now," or "Get Yours."

Low Risk: Offer a free trial, demo, or discount (e.g., "Try Free for 30 Days").

Clarity Over Creativity: Avoid vague phrases like "Click Here."

Bonus: Native Ad Tips
Blend In: Match the platform’s style (e.g., Forbes vs. social media).

A/B Test: Experiment with headlines/CTAs on platforms like 7Search PCC to optimize ROI.

Landing Page Sync: Ensure ad messaging aligns with the post-click experience.

For scalable campaigns, 7Search PCC offers tools to test and refine these elements efficiently. Need specifics on ad formats or audiences?