how to start a skincare brand
Starting a skincare brand begins with research and a clear vision. Identify a target audience and understand their skincare needs. Next, develop a unique product line by selecting effective, safe ingredients—preferably with help from a certified chemist or manufacturer. Create a strong brand identity, including a name, logo, and packaging design that reflects your values. Work with labs or private-label manufacturers to produce your products, and ensure they comply with safety and regulatory standards. Build an e-commerce website and develop a marketing plan using social media, influencers, and content. Focus on customer service and gather feedback to improve. Start small, stay consistent, and grow based on results and demand. Authenticity and quality are key to building long-term trust.