Advertising and SEO in the legal niche always require a careful approach, since the competition is high, and the cost of a lead is really high. Many try to attract traffic only through Google Ads, but experience shows that it's better to combine it with lawyer seo marketing . This allows you not only to attract clicks, but also to bring the site to the top for the necessary queries. In practice, this gives a flow of relevant queries, and not random transitions. Unlike advertising campaigns, the result works in the long term, and leads become more stable.