Lately, I’ve been wondering if healthcare advertising is just noise. Every pharmacy or clinic seems to be running ads—but are they doing anything?

I help manage digital campaigns for a mid-sized healthcare provider, and recently, our ad performance tanked. Clicks were costing more, conversions were dropping, and it felt like we were shouting into the void. At first, I thought it was our copy or creatives. But after testing tweaks for weeks with no change, I realized the issue ran deeper.

The real problem? Most platforms aren’t built with healthcare in mind. We needed a space where ads wouldn’t get buried under e-commerce giants or irrelevant clicks.

So, I tried something new—testing ads on a niche network that caters to pharmacy and healthcare businesses. I started small, just to see. Surprisingly, our cost per click dropped and our traffic quality went up.

It’s not a magic fix, but it felt like finally showing up to a room where people care what you’re saying. If you’re frustrated like I was, you could get started with a test campaign and see what kind of difference it makes.

Sometimes the fix isn’t louder ads—it’s just finding the right place to speak.