Shipping is definitely not the most exciting piece of an e-commerce business, but it's one of the most important. You can have the best product, the best branding, even the best ads, but if your shipping is slow, expensive, or not very predictable, then forget about them coming back. That's why I always say a must-read for anyone in ecommerce is https://flowium.com/blog/best-ecommerce … solutions/. A well-planned shipping strategy means fewer headaches, happier customers, and higher profits.