Data-Driven Linear TV Advertising by Simulmedia is a revolution in the world of TV advertising! We were looking for an effective way to reach the right audience with high accuracy and found it here. Data-Driven Linear TV Advertising https://www.simulmedia.com/platform/tv- … g-platform allows you to use data and analytics to show ads to those who are really interested in the product. What is especially impressive is the transparency and flexibility. The system predicts on which channels and at what time the ad will bring the best results. As a result, we not only increased our reach, but also received high-quality conversions. The ability to combine linear TV with digital campaigns is a huge plus.