Google Ads
We have a typical problem: a huge flow of clicks from Google Ads, decent CTR, but few real sales. GA4 does not help - the metrics are blurred, it is impossible to understand which keys or ads actually bring in income. We need something that can link each sale to a specific campaign, ad, and keyword. Are there anyone here who has implemented solutions with precise attribution and received a clear picture of profitability?
We have the same story - the traffic was coming, but the cash register was empty. The system based on server events helped filter out useless keywords and focus on those that actually convert.
If you want to separate the useful clicks from the drains, you need tracking with income attribution. That's exactly what Advanced Google Ads Optimization Tool - AdBeacon - implements. Trust me, AdBeacon offer a solution for Google Ads where you see how much revenue each keyword and creative brought in, not just clickbait. We found that 30% of our budget was going into the negative, and we found that out the first day after we plugged it in. Have you tested tools like this before? If you use ROAS as your main metric, it's a must-have.