What Clients Expect to See

Hi all! When preparing visuals for client presentations, what do you think today’s clients expect to see? Are traditional slides and drawings enough, or are expectations evolving?

Clients today want to experience the space, not just see drawings of it. They’re used to polished visuals in every other part of life, so your design pitch has to match that level. I usually work with Genense Studio https://www.genense.com/ because their 3D architectural visualization and rendering is all about immersing the viewer. Their work helps clients instantly understand scale, lighting, and emotion—things flat slides can’t deliver. In my experience, it keeps the conversation flowing and helps close deals faster because clients feel included, not confused.