Four years ago, our CEO CHAO WANG was riding the subway when he noticed a girl using a simple rubber band attached to the back of her phone. This scene left a deep impression on him and sparked an inspiration: the expensive phones we invest hundreds of dollars in deserve better treatment and a better experience.

Driven by this, we set out to develop a simple, practical, and unobtrusive MagSafe grip—a solution so subtle you have to look closely to notice it. After two years of development and hundreds of prototypes, we finally succeeded and achieved mass production.

Initially sold on Amazon, we garnered tens of thousands of orders and rave reviews within just one year. However, the combination of our low selling price and the platform's high commissions and advertising fees meant we could only barely sustain the team. This left us unable to invest in continuously iterating better products for you.

After careful consideration, we've decided to launch our own independent store. This will allow us to offer you a more affordable price, a more convenient shopping experience, and a more straightforward way to get our products.